防詐騙宣導登入註冊

書籍分類

ELT

理工

商管

資訊

其他圖書類

Statistics for Management and Economics, Abridged 12/e /Keller (Custom Solutions)

作者：Gerald Keller
原價：NT$ 1,380

ISBN：9786269793143
年份：2024
出版商：Cengage Learning
頁數/規格：632頁/平裝彩色

加入購買

內容介紹本書特色目錄作者介紹資源下載

Description
Discover how important statistical methods are for today's managers and economists as you learn how to apply these tools to real business problems with Keller's best-selling STATISTICS FOR MANAGEMENT AND ECONOMICS. This edition emphasizes applications over calculations. A unique three-step "ICI" approach to problem solving teaches you how to "identify" the correct statistical technique by focusing on the problem objective and data type; "compute" the statistics by hand or using Excel®; and, finally, "interpret" the results within the context of the problem. Data-driven examples and cases demonstrate how marketing managers, financial analysts, accountants and economists rely on statistical applications. In addition, thousands of exercises and datasets use real data from individuals, sports teams or the stock market to let you practice what you've learned.

Features

AUTHOR INTRODUCES ALL TECHNIQUES BY DESCRIBING THE FACTORS THAT INDICATE THEIR USE. Because most courses cover between 25 and 40 inferential methods, students must to be taught how to identify the correct technique to use. The edition's "ICI" approach directly addresses that issue. Students learn to "identify" the correct statistical technique by focusing on the problem objective, data type, and other factors, including experimental design. Students then "compute" the statistics and "interpret" results within the context of the problem.

REVIEW APPENDIXES FEATURE FLOWCHARTS AND EXERCISES THAT REQUIRE STUDENTS TO APPLY TECHNIQUES. Because these reviews require students to collectively use all of the techniques introduced up to that point, the students demonstrate that they truly understand and can apply the principles before moving ahead.

INTEGRATED TECHNOLOGY TOOLS ALLOW YOU TO MOVE STUDENTS AWAY FROM MOST OR ALL MANUAL CALCULATIONS, IF DESIRED. This edition's extensive use of computers and well-known software allows you to eliminate all or some of the manual calculations. This approach gives you the additional time to address real statistics problems in your course in detail.

UNIQUE APPROACH ENABLES YOU TO TEST KNOWLEDGE WITH CALCULATION-FREE EXAMINATIONS. You can carry through this edition's emphasis on applications over calculations in your student testing. This approach makes it possible to use calculation-free exams and quizzes that simply test your students' ability to do statistics.

INTERESTING DATA FROM RECENT SURVEYS CAPTURES STUDENT INTERESTAND EMPHASIZES RELEVANCE. Use of the most recent General Social Surveys and the latest Surveys of Consumer Finances allows students to work with real data involving interesting, contemporary issues. Students examine data related to politics, education, assets, incomes and consumer debts from actual individuals. Other datasets include more than 60 four-year monthly returns of stocks on the New York, Toronto, and NASDAQ exchanges; data related to climate change; and data demonstrating how payrolls affect the success of sports teams.

EMPHASIS ON IDENTIFICATION AND INTERPRETATION EQUIPS STUDENTS WITH PRACTICAL SKILLS. With this book’s emphasis on applications rather than calculations, your student master and practice skills they can apply to real-world problems, whether you choose to use manual or computer calculations.

STUDENTS HAVE THE OPPORTUNITY TO CONVERT REAL DATA INTO INFORMATION. This book gives you flexibility, with the optional use of computer software, to teach your students how to work with larger datasets and more realistic exercises and examples.

EXTENSIVE DATA SETS GIVE YOU THE FLEXIBILITY TO DEVELOP ADDITIONAL PRACTICE. You have the opportunity to use this edition’s convenient and complete datasets to build hundreds of additional examples and exercises.

OPTIONAL CONTENT IN APPENDIX A ALLOWS YOU TO EMPHASIZE MANUAL CALCULATIONS USING DATASETS. Appendix A provides calculated statistics from many of the datasets that enable you, if you prefer, to teach manual calculations using this edition's datasets.

ENSURE ACCURACY. The author has double-checked all answers to selected even-numbered exercises in Appendix F to ensure a precise solution resource that you and your students can trust.

Table of Contents
1 What is Statistics?
2 Graphical Descriptive Techniques
3 Numerical Descriptive Techniques
4 Probability
5 Random Variables and Discrete Probability Distributions
6 Continuous Probability Distributions
7 Sampling Distributions
8 Introduction to Estimation
9 Introduction to Hypothesis Testing
10 Inference About a Population
11 Inference about Comparing Two Populations
12 Analysis of Variance
13 Chi-Squared Tests
14 Simple Linear Regression and Correlation

Appendix A Data File Sample Statistics
Appendix B Tables
Appendix C A Guide to Statistical Techniques
Appendix D Index of Excel Output and Instructions
Appendix E Management and Economic Applications
Appendix F Answers to Selected Even-Numbered Exercises

Gerald Keller is emeritus professor of business at Wilfrid Laurier University, where he taught statistics, management science and operations management from 1974 to 2011.

一般資源下載

Excel Data Files.zip
Excel Workbooks.zip
General Social Surveys.zip
Online Appendixes.zip
Survey of Consumer Finances.zip

回上頁 | 下一則

相關商品

統計學 9/e Bluman (授權經銷版)

信度與效度

統計學：基礎與應用 11/e Keller

Elementary Statistics 10/e

應用統計學