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Business Analytics: Data Analysis and Decision Making 7/e

作者：S. Christian Albright, Wayne L. Winston
原價：NT$ 1,800

ISBN：9789814878180
版次：7
年份：2020
出版商：Cengage Learning
頁數/規格：906頁/平裝彩色
參考網頁：Business Analytics: Data Analysis and Decision Making 7/e

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內容介紹目錄作者介紹

Overview
Albright/Winston's popular BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 7E helps readers master data analysis, modeling and spreadsheet use. With a focus on quantitative methods, the authors provide specific tools and skills to succeed while using a proven teach-by-example approach and inviting presentation. This edition integrates the latest version of Excel but offers the flexibility to use earlier versions of Excel. This edition's approach is more data-oriented than ever before with a new chapter covering the two primary Power BI tools in Excel and a section on data visualization with Tableau Public. Current problems, cases and examples emphasize relevance. MindTap online resources and a Companion Website with data and solutions files, SolverTable and Palisade DecisionTools Suite are also available.

Table of Contents
1. Introduction to Business Analytics.

Part 1: DATA ANALYSIS.
2. Describing the Distribution of a Variable.
3. Finding Relationships among Variables.
4. Business Intelligence (BI) Tools for Data Analysis.

Part 2: PROBABILITY AND DECISION MAKING UNDER UNCERTAINTY.
5.Probability and Probability Distributions
6. Decision Making under Uncertainty.

Part 3: STATISTICAL INFERENCE.
7. Sampling and Sampling Distributions.
8. Confidence Interval Estimation.
9. Hypothesis Testing.

Part 4: REGRESSION ANALYSIS AND TIME SERIES FORECASTING.
10. Regression Analysis: Estimating Relationships.
11. Regression Analysis: Statistical Inference.
12. Time Series Analysis and Forecasting.

Part 5: OPTIMIZATION AND SIMULATION MODELING.
13. Introduction to Optimization Modeling.
14. Optimization Models.
15. Introduction to Simulation Modeling.
16. Simulation Models.

Part 6: ADVANCED DATA ANALYSIS.
17. Data Mining.
18. Analysis of Variance and Experimental Design (MindTap Reader only)
19. Statistical Process Control (MindTap Reader only).

S. Christian Albright, Indiana University, School of Business (Emeritus)
S. Christian Albright received both his B.S. degree in mathematics and his Ph.D. in operations research from Stanford. He then taught in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University until his retirement in 2011. He taught courses in management science, computer simulation and statistics to all levels of business students, including undergraduate, M.B.A. and Ph.D. students. He has published more than 20 articles in leading operations research journals in applied probability. After retiring, he worked for several years for the Palisade software company. Now living in Hilton Head, SC, he continues to revise several successful textbooks, including this edition, PRACTICAL MANAGEMENT SCIENCE and VBA FOR MODELERS.

Wayne L. Winston, Indiana University, Kelley School of Business (Emeritus)
Wayne L. Winston is Professor Emeritus of Decision Sciences at the Kelley School of Business at Indiana University and is now Professor of Decision and Information Sciences at the Bauer College at the University of Houston. Dr. Winston has received more than 45 teaching awards and is a six-time recipient of the school-wide M.B.A. award. His current interest focuses on showing how to use spreadsheet models to solve business problems in all disciplines, particularly in finance, sports and marketing. In addition to publishing more than 20 articles in leading journals, Dr. Winston has written such successful textbooks, including OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS; MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS; SIMULATION MODELING WITH @RISK; DATA ANALYSIS FOR MANAGERS; SPREADSHEET MODELING AND APPLICATIONS; MATHLETICS, DATA ANALYSIS AND BUSINESS MODELING WITH EXCEL 2016; MARKETING ANALYTICS; and FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Dr. Winston received his B.S. degree in mathematics from MIT and his Ph.D. in operations research from Yale.

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