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Merchandising Mathematics for Retailing 5/e

作者：Cynthia R. Easterling, Ellen L. Flottman, Marian H. Jernigan, Beth ES Wuest
原價：NT$ 1,800

ISBN：9780132724166
版次：5
年份：2013
出版商：Pearson Education
頁數/規格：317頁/平裝雙色
參考網頁：Merchandising Mathematics for Retailing 5/e

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內容介紹本書特色目錄作者介紹

Description
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.

Features

Helps students build their understanding one step at a time, tightly linking concepts to application. Presents clear, concise, and well-organized introduction to retail merchandising math, explaining basic concepts and then showing how to apply them in solving real retail merchandising problems.

Provides extensive hands-on practice. Presents several types of practical problems, including step-by-step example problems; practice problems with answers; and end-of-chapter summary problems without answers.

Gives students realistic spreadsheet practice. Includes spreadsheet-based problems in most chapters, with skeletal spreadsheets available to instructors.

Gives students extensive opportunities to study and practice online. Bundled with an access code to MyFashionKit, offering students extra practice problems; interactive tutorials for mastering key formulas and concepts; PowerPoint slides, and mnore.

Helps students learn more efficiently and effectively. Uses proven pedagogical features including objectives and bulleted key points at the beginning of chapters, step-by-step examples, highlighted formulas throughout, and end-of-chapter definitions.

Provides fraction review for students who need it. Includes an appendix thoroughly reviewing the use of fractions.

New to This Edition
Updated throughout with extensive new coverage reflecting current industry trends, techniques, and careers, including many new case studies.

Updated! Contains new materials and examples—reflecting the latest retail industry trends

Prepares students to succeed in current retail industry environments

New! Presents 12 new Career Corner sections—reflecting the experience of industry leaders and professionals

Helps students link this text’s content to diverse merchandising careers

New! 20+ new case studies—presenting opportunities to apply merchandising math to realistic retail merchandising challenges

Gives students more realistic hands-on practice

New! Focused discussion of profitability measures—currently used in retail

Helps students accurately project and assess profitability

Expanded! Extended discussion of assortment planning—helps students tightly link product selections to customer needs and business goals

Prepares students to successfully participate in the assortment planning process

Table of Contents
1. Introduction
2. Basic Merchandising Mathematics
3. Profitability
4. Cost of Merchandise Sold
5. Markup as a Merchandising Tool
6. Retail Pricing for Profit
7. Inventory Valuation
8. The Dollar Merchandise Plan
9. Open-to-Buy and Assortment Planning

Cynthia R. Easterling, Texas Woman's University
Marian H. Jernigan, Texas Woman's University
Beth ES Wuest, Texas Woman's University

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