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Research Design and Methods: A Process Approach 9/e

作者：Kenneth Bordens, Bruce Barrington Abbott
原價：NT$ 1,150

ISBN：9781259060380
版次：9
年份：2014
出版商：McGraw-Hill
頁數/規格：538頁/精裝雙色

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Description
Research Design and Methods: A Process Approach takes students through the research process, from getting and developing a research idea, to designing and conducting a study, through analyzing and reporting data. Information on the research process is presented in a lively and engaging way, highlighting the numerous decisions that must be made when designing and conducting research and emphasizing the importance of ethical conduct, both in the treatment of research subjects and in the conduct of research and reporting research results.

New to This Edition

New research examples make use of contemporary subjects relevant to today’s students, including texting while walking and the ethics involved in doing research using social media.

Updated research on reviewer bias, the effects of prior authorization, ethnography, changing criterion design, and significance testing, gives students the most current information in the field, preparing them to face challenges they may encounter in their own research.

Expanded material enriches the text, including enhancements to the sections on peer review, values in research, external validity, deception in research, content analysis, and judging stable differences in performance across phases.

Table of Contents
Chapter 1: Explaining Behavior
Chapter 2: Developing and Evaluating Theories of Behavior
Chapter 3: Getting Ideas for Research
Chapter 4: Choosing a Research Design
Chapter 5: Making Systematic Observations
Chapter 6: Choosing and Using Research Subjects
Chapter 7: Understanding Ethical Issues in the Research Process
Chapter 8: Using Nonexperimental Research
Chapter 9: Using Survey Research
Chapter 10: Using Between-Subjects and Within-Subjects Experimental Designs
Chapter 11: Using Specialized Research Designs
Chapter 12: Using Single-Subject Designs
Chapter 13: Describing Data
Chapter 14: Using Inferential Statistics
Chapter 15: Using Multivariate Design and Analysis
Chapter 16: Reporting Your Research Results

Kenneth Bordens
University/Purdue University - Fort Wayne

Bruce Barrington Abbott
University/Purdue University

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