書籍分類

Economics and Strategy 7/e

作者:David Besanko, David Dranove, Mark Shanley, Scott Schaefer
原價:NT$ 1,650

ISBN:9781119923749
版次:7
年份:2018
出版商:John Wiley
頁數/規格:544頁/平裝單色
參考網頁:Economics and Strategy 7/e

內容介紹 本書特色 目錄

    Description
    Economics and Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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