書籍分類
Economics and Strategy 7/e
作者：David Besanko, David Dranove, Mark Shanley, Scott Schaefer
原價：NT$ 1,650
內容介紹 本書特色 目錄
- Description
Economics and Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
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商管 > 經濟 > 經濟策略