A Step-By-Step Introduction to Statistics for Business 2/e
作者:Richard N. Landers
原價:NT$ 1,260
內容介紹
目錄
作者介紹
Description
A clear and concise introduction to statistics for business and management students, demonstrating how important statistics are in the business decision-making process and covering everything from conducting a survey and collecting data, to summarizing statistical data, and presenting findings.
Each chapter features a real-world business situation and accompanying dataset, the reader is then encouraged to identify the correct statistical concept in the chapter and solve the problem outlined. Offering students a chance to use the newly learned theory in a practical way.
New to the second edition:
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A “Review of Essential Mathematics” prologue, featuring tests and further links to help students refresh their knowledge of the core mathematical concepts used to calculate basic statistics.
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Updated screenshots on using IBM SPSS and Excel.
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A “Statistics in the Real World” feature included at the end of each chapter, demonstrating how statistics are applied in real-world business settings and research, accompanied by reflective questions.
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Updated case studies, examples and diagrams, illustrating key points and helping to reinforce learning.
分類位置:
商管 > 統計 > 統計學
其他圖書類 > Sage publications
Table of Contents
Part 1. Descriptive Statistics
Chapter 1. The Language of Statistics
Chapter 2. Working with Numbers and Data Display
Chapter 3. Central Tendency and Variability
Chapter 4. Probability Distributions
Chapter 5. Sampling Distributions
Part 2. Inferential Statistics
Chapter 6. Estimation and Confidence Intervals
Chapter 7. Hypothesis Testing
Chapter 8. z-Tests and One-Sample t-Tests
Chapter 9. Paired- and Independent-Samples t-Test
Chapter 10. Analysis of Variance (ANOVA)
Chapter 11. Chi-Squared (x2) Tests of Fit
Chapter 12. Correlation and Regression
Part 3 Wrap-Up
Chapter 13. Matching Statistical Tests to Business Problems
Richard N. Landers - University of Minnesota
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