The Dynamics of Mass Communication: Media in Transition 12/e (絕)
- 20本以上，享 8.5折
售價
$
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- 一般書籍
- ISBN：9789814646369
- 作者：Joseph R. Dominick
- 版次：12
- 年份：2013
- 出版商：McGraw-Hill
- 頁數/規格：470頁/平裝彩色
書籍介紹
本書特色
目錄
作者介紹
Description
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Features
- New and expanded discussion on the effects, economics, political implications and dysfunctions of social networking sites (Facebook, Twitter, YouTube etc). Specific topics include the impact of social media on tradition media, the role of social media in the unrest in North African and the Middle East, and the problems of cyber-bullying.
- New discussion of how 'apps' are bringing digital versins of magazines and news papers to mobile media devices. Also a new section on how e-readers are changing the book publishing industry
- Every chapter has been updated and revised to reflect statistical developments and other changes since the last edition; all tables now include the most recent information available.
- New and broadened discussion of the control and impact of traditional media companies (HarperCollins, CondeNast, Sony Music, Paramount Pictures, NBC and Gannett) and the increasing influence of new digital powers.
- Expanded section that considers how public relations professionals are using the web and social media in public relations campaigns. Includes a new analysis of PR problems during the Gulf oil spill.
- New discussion of the ethical issues involved in the New York Times' decision to publish documents it obtained from Wikileaks.
- New sections and boxes addressing the transitions in media due to new digital trends and current financial conditions including discussion of economic problems of newspapers, changes in the book industry, the modern radio industry, transitions in the movie industry, use of social media, and much more.
- Updated career advice moved to the Online Learning Center featuring more up-to-date career and salary information
- This text is known for balancing coverage of industry, technology, society, and history in a teachable framework. Professors have come to trust it for reliable scholarship and even-handed treatment of media controversies
- "Decision Maker" boxes profile the business people who have made an impact on media.
- "Media Probe" boxes take an in-depth look at subjects that have significance for the various media. Examples include the international trend in reality television, the huge economic success of The Da Vinci Code, the increasing number of sequels and remakes in the movie industry, and the problems surrounding Nielsen’s introduction of People Meters in local markets.
Table of Contents
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 The Internet and Social Media
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Part III Specific Media Professions
Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations
Chapter 15 Advertising
Part IV Regulation of the Mass Media
Chapter 16 Formal Controls: Laws, Rules, Regulations
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 Social Effects of Mass Communication
Glossary
Photo Credits
Index
Part I The Nature and History of Mass Communication
Chapter 1 Communication: Mass and Other Forms
Chapter 2 Perspectives on Mass Communication
Chapter 3 Historical and Cultural Context
Part II Media
Chapter 4 The Internet and Social Media
Chapter 5 Newspapers
Chapter 6 Magazines
Chapter 7 Books
Chapter 8 Radio
Chapter 9 Sound Recording
Chapter 10 Motion Pictures
Chapter 11 Broadcast Television
Chapter 12 Cable, Satellite and Internet Television
Part III Specific Media Professions
Chapter 13 News Gathering and Reporting
Chapter 14 Public Relations
Chapter 15 Advertising
Part IV Regulation of the Mass Media
Chapter 16 Formal Controls: Laws, Rules, Regulations
Chapter 17 Ethics and Other Informal Controls
Part V Impact of the Media
Chapter 18 Social Effects of Mass Communication
Glossary
Photo Credits
Index
Joseph R. Dominick, University of Georgia
