ManagemeInformation Systems 12/e (絕)
- 20本以上，享 8.5折
售價
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- 一般書籍
- ISBN：9780273754534
- 作者：Kenneth Laudon, Jane Laudon
- 版次：12
- 年份：2012
- 出版商：Pearson Education
- 頁數/規格：630頁/平裝彩色
書籍介紹
本書特色
目錄
Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner.
The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Features
- Connect IS concepts to the business world: New Business Cases and Examples.Updated to incorporate examples from across the globe including: Location-based marking in the UK, Mweb business Hacked! From South Africa and Ethical Issues Facing the Use of Technologies for the Aged Community in Australia
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Keep your students up-to-date: New Topics and Trends. Examples of new topics covered in this edition include:
- The emergence of cloud computing
- The growth of a mobile digital business platform based on smartphones
- The use of social networks by managers to achieve business standards
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See the concepts in action: Online Video Cases. Students' can watch short videos online—either in-class or at home—and then apply the text’s concepts to the analysis of the video. Every chapter contains at least two business video cases—30 videos in all—that explain how business firms are using information systems, new management practices, and the concepts discussed in the chapter.
- In addition, there are 15 Instructional Videos that describe developments and concepts in MIS keyed to respective chapters.
- Place students in the decision-maker’s role: Management Decision Problems. Each chapter contains two management decision problems that show students how to apply chapter concepts to real-world business scenarios and require them to practice their analytical and decision-making skills.
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Spark classroom discussion: Interactive Sessions. Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom–or online discussion boards–to stimulate student interest and active learning. Each case concludes with two types of activities:
- The case study questions provide topics for in-class or online discussion, or written assignments.
- MIS in Action features hands-on, online activities for a deeper exploration of the issues discussed in the case.
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Get students to apply what they’ve learned: Hands-On MIS Project. Every chapter concludes with a Hands-on MIS Projects section containing three types of projects:
- Two management decision problems.
- A hands-on application software exercise using Microsoft Excel, Access, or webpage and blog creation tools.
- A project that develops Internet business skills.
- Dirt Bikes USA running case in myMISlab provides additional hands-on projects for each chapter.
- Have students practice team skills in an IS setting: Collaboration and Team Projects.Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative Google site.
Table of Contents
Part 1: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business and Collaboration
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part 2: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part 3: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge
Chapter 12: Enhancing Decision Making
Part 4: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Managing Projects
Chapter 15: Managing Global Systems
Part 1: Organizations, Management, and the Networked Enterprise
Chapter 1: Information Systems in Global Business Today
Chapter 2: Global E-Business and Collaboration
Chapter 3: Information Systems, Organizations, and Strategy
Chapter 4: Ethical and Social Issues in Information Systems
Part 2: Information Technology Infrastructure
Chapter 5: IT Infrastructure and Emerging Technologies
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Chapter 8: Securing Information Systems
Part 3: Key System Applications for the Digital Age
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 11: Managing Knowledge
Chapter 12: Enhancing Decision Making
Part 4: Building and Managing Systems
Chapter 13: Building Information Systems
Chapter 14: Managing Projects
Chapter 15: Managing Global Systems
