Marketing Management (絕)
- 20本以上，享 8.5折
售價
$
洽詢
- 一般書籍
- ISBN：9780071283182
- 作者：Marshall
- 版次：1
- 年份：2009
- 出版商：McGraw-Hill
書籍介紹
DescriptionThis is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.
