Microeconomics and Behavior 8/e (絕)
- 20本以上，享 8.5折
售價
$
洽詢
- 一般書籍
- ISBN：9780070166745
- 作者：Robert H. Frank
- 版次：8
- 年份：2010
- 出版商：McGraw-Hill
書籍介紹
目錄
Description
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”
Table of Contents
Part 1 Introduction
1 Thinking Like an Economist
2 Supply and Demand
Part 2 The Theory of Consumer Behavior
3 Rational Consumer Choice
4 Individual and Market Demand
5 Applications of Rational Choice and Demand Theories
6 The Economics of Information and Choice under Uncertainty
7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
8 Cognitive Limitations and Consumer Behavior
Part 3 The Theory of the Firm and Market Structure
9 Production
10 Costs
11 Perfect Competition
12 Monopoly
13 Imperfect Competition: A Game-Theoretic Approach
Part 4 Factor Markets
14 Labor
15 Capital
Part 5 Externalities, Public Good, and Welfare
16 Externalities, Property Rights, and the Coase Theorem
17 Government
Index
18W General Equilibrium and Market Efficiency (online)
Part 1 Introduction
1 Thinking Like an Economist
2 Supply and Demand
Part 2 The Theory of Consumer Behavior
3 Rational Consumer Choice
4 Individual and Market Demand
5 Applications of Rational Choice and Demand Theories
6 The Economics of Information and Choice under Uncertainty
7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
8 Cognitive Limitations and Consumer Behavior
Part 3 The Theory of the Firm and Market Structure
9 Production
10 Costs
11 Perfect Competition
12 Monopoly
13 Imperfect Competition: A Game-Theoretic Approach
Part 4 Factor Markets
14 Labor
15 Capital
Part 5 Externalities, Public Good, and Welfare
16 Externalities, Property Rights, and the Coase Theorem
17 Government
Index
18W General Equilibrium and Market Efficiency (online)
