Managing Technology and Innovation for Competitive Advantage（H）(絕)
- 滿20件，享8.5折
售價
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- 一般書籍
- ISBN：9789861540238
- 作者：V. K. Narayanan
- 版次：1
- 年份：2001
- 出版商：Pearson Education
- 頁數/規格：510頁/平裝單色
書籍介紹
本書特色
目錄
Description
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today—e.g., globalization, time compression, technology integration—and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes—T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation—are followed throughout.
The first text to provide an integrated, strategic view of management of technology, this theory/practice volume addresses the contemporary challenges general managers face today—e.g., globalization, time compression, technology integration—and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes—T-M matrix, environmental drivers, process of decision making, competitive versus collaborative approaches, and value creation—are followed throughout.
Features
- A focus on competitive advantage—Anchored in current business trends. Views technology and innovation as value drivers and shows how management decisions should be anchored in the fundamental objective of creating competitive advantage. The advantage may come from innovation and imitation, and will depend on both market factors and firm resources.
- An open systems view of management—Underscoring the role of environment in management decisions. Emphasizes three environmental trends—globalization, time compression, and technology integration—throughout.
- A focus on the general manager—Emphasis on the big picture rather than the details of any specific approach.
- The importance of organizational learning—Through scanning, by doing, reflecting, and analyzing—a critical process in the managing of technology.
- Makes the connection between theory and practice.
Table of Contents
1. Introduction.
I. THEORETICAL FOUNDATIONS.
2. Technological Environment.
3. Process of Technology Change: Innovation.
4. Process of Technology Change: Diffusion.
5. Technology and Competition.
6. Process Innovation, Value Chains, and Organization.
II. TECHNOLOGY STRATEGY: BASICS.
7. Technology Intelligence.
8. Technology Strategy: Overview.
9. Technology Strategy: Collaborative Mode.
III. DOMAINS OF TECHNOLOGY STRATEGY.
10. Appropriation of Technology.
11. Deployment in New Products.
12. Deployment of Technology in the Value Chain.
IV. ROLE OF GENERAL MANAGEMENT.
13. Organizing for Innovation.
14. Intellectual Property Strategy.
15. Project Valuation and Financing.
1. Introduction.
I. THEORETICAL FOUNDATIONS.
2. Technological Environment.
3. Process of Technology Change: Innovation.
4. Process of Technology Change: Diffusion.
5. Technology and Competition.
6. Process Innovation, Value Chains, and Organization.
II. TECHNOLOGY STRATEGY: BASICS.
7. Technology Intelligence.
8. Technology Strategy: Overview.
9. Technology Strategy: Collaborative Mode.
III. DOMAINS OF TECHNOLOGY STRATEGY.
10. Appropriation of Technology.
11. Deployment in New Products.
12. Deployment of Technology in the Value Chain.
IV. ROLE OF GENERAL MANAGEMENT.
13. Organizing for Innovation.
14. Intellectual Property Strategy.
15. Project Valuation and Financing.
