Strategic Managemeand Business Policy 12/e (絕)
- 20本以上，享8.5折
售價
$
洽詢
- 一般書籍
- ISBN：9780137029150
- 作者：Thomas L. Wheelen, David L. Hunger
- 版次：12
- 年份：2010
- 出版商：Pearson Education
書籍介紹
目錄
New to this Edition
Sustainability Theme: The new environmental sustainability theme is woven throughout the text and can be found in features such as:
Timely, Well-researched, and Class-tested Cases: Of the thirty-four cases that appear in the text, ten are exclusive and do not appear in other books, while nine of the cases are brand new to this edition. The following is a sample of the companies, industries, and topics covered:
Sustainability Theme: The new environmental sustainability theme is woven throughout the text and can be found in features such as:
- Eco Bits: Chapter-ending tidbits of ecological information, such as the number of plastics bags added to landfills each year.
- Each chapter contains a boxed insert dealing with an issue in environmental sustainability.
- Special sections on sustainability have been added to Chapters 1 & 3.
- A Section on the natural environment has been added to Chapter 4.
- Offshoring has been added to the discussion on outsourcing in Chapter 8.
Timely, Well-researched, and Class-tested Cases: Of the thirty-four cases that appear in the text, ten are exclusive and do not appear in other books, while nine of the cases are brand new to this edition. The following is a sample of the companies, industries, and topics covered:
- Global Business-Starbucks and Li & Fung
- Internet-Yahoo
- Entertainment-TiVo and Marvel Entertainment
- Transportation-Harley Davidson and Jet Blue Airways
- Specialty Retailers-Gap
- Food Industry-Vlasic Pickles
Table of Contents
Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management
Part Two: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis
Part Three: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice
Part Four: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control
Part Five: INTRODUCTION TO CASE ANALYSIS
Chapter 12. Suggestions for Case Analysis
Part One: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
Chapter 1. Basic Concepts in Strategic Management
Chapter 2. Corporate Governance
Chapter 3. Ethics and Social Responsibility in Strategic Management
Part Two: SCANNING THE ENVIRONMENT
Chapter 4. Environmental Scanning & Industry Analysis
Chapter 5. Internal Scanning & Organizational Analysis
Part Three: STRATEGY FORMULATION
Chapter 6. Strategy Formulation: Situation Analysis & Business Strategy
Chapter 7. Strategy Formulation: Corporate Strategy
Chapter 8. Strategy Formulation: Functional Strategy & Strategic Choice
Part Four: STRATEGY IMPLEMENTATION AND CONTROL
Chapter 9. Strategy Implementation: Organizing for Action
Chapter 10. Strategy Implementation: Staffing & Directing
Chapter 11. Evaluation & Control
Part Five: INTRODUCTION TO CASE ANALYSIS
Chapter 12. Suggestions for Case Analysis
