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Introduction to Hospitality Manageme 3/e(絕)

滿20件，享8.5折

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ISBN：9780135109519
作者：John R. Walker
版次：3
年份：2009
出版商：Pearson Education

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Description
Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, Third Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field.

Features

Devotes six chapters to management topics–including chapters on Leadership and Management (ch. 14); Planning (ch. 15); Organizing (ch. 16); Communicating and Decision-Making (ch. 17); Human Resources and Motivation (ch. 18); and Control (ch. 19).
＊ Gives students background in management principles and focuses them on what hospitality managers actually do.
Covers all sectors of the hospitality industry–including unique chapters on Recreation, Theme Parks, and Clubs (ch. 10); Gaming Entertainment (ch. 11); and Meetings, Conventions and Expositions. ( ch. 12).
＊ Moves beyond traditional lodging and restaurant operations to include growing segments of the industry.
Builds on the author’s industry experience–using examples and illustrations that provide a taste of the industry.
＊ Offers industry examples gleaned from years of experience from the author, a formal general manager in the field.
＊ Includes morsels of industry knowledge from contributing authors throughout.
Emphasizes a real-world connection using five features: Day in the Life Of, Personal Profile, Corporate Profile, Career Information, and Focus On contributions from industry experts.
＊ Uses five different elements to explore the people, companies, positions, issues and experiences that comprise the hospitality industry today.
Offers mini-case studies, internet exercises, application activities and self-check questions–in every chapter.
＊ Develops students critical thinking and problem-solving abilities.
＊ Provides innovative assignments that can be used effectively with individuals or groups.

New to this Edition

Chapter on Special Events–see Chapter 13.
＊ Discusses newer areas of the hospitality industry and offers more on event management.
Broader coverage of sustainable hospitality–appears in this edition.
＊ Addresses this growing trend and the “greening” of the hospitality industry.
Increased coverage of globalization–appears in this edition.
＊ Includes examples and discussions from hospitality brands that are known all over the world.
Enhanced Companion Web Site includes interviews with industry professionals, sample test questions and scholarship information.
＊ Provides students with a career exploration and development tool.

Table of Contents
PART I: THE HOSPITALITY INDUSTRY AND TOURISM
1. Hospitality Industry
2. Tourism

PART II: LODGING
3. The Hotel Business
4. Rooms Division Operations
5. Food and Beverage Operations

PART III: RESTAURANTS, MANAGER SERVICES AND BEVERAGES
6. The Restaurant Business
7. Restaurant Operations
8. Managed Services
9. Beverages

PART IV: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT
10. Recreation, Theme Parks and Clubs
11. Gaming Entertainment

PART V: ASSEMBLIES AND EVENT MANAGEMENT
12. Meetings, Conventions, Expositions
13. Special Events

PART VI: MANAGERIAL AREAS OF THE HOSPITALITY INDUSTRY
14. Leadership and Management
15. Planning
16. Organizing
17. Communicating and Decision-Making
18. Human Resources
19. Control