Tourism: A Modern Synthesis 4/e (絕)
- 滿20件，享8.5折
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- 一般書籍
- ISBN：9781408088432
- 作者：Stephen J. Page, Joanne Connell
- 版次：4
- 年份：2014
- 出版商：Cengage Learning
- 頁數/規格：497頁/平裝彩色
書籍介紹
本書特色
目錄
作者介紹
Description
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.
Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.
Features
- Updated real-world insights such as: the growth of tourism in the BRIC countries, new forms of tourism: medical tourism, safety and security and cruise lines, the evolution of the Chinese hotel industry since 1980, re-thinking tourism accommodation: The multi-ownership model, Bhutan: A sustainable route to tourism development, other aspects of niche tourism such as the Winter Festival concept.
- A greater emphasis on e-Tourism, including the implications of social networking.
- Major developments in the field of tourism and sustainability.
- All the statistical data in the book have been updated.
Table of Contents
Part 1 Understanding tourism
1. Introduction to tourism: themes, concepts and issues
2. The evolution and development of tourism
3. Understanding tourism demand
4. Understanding the tourist as a consumer
Part 2 Understanding the tourism industry
5. Understanding and managing tourism supply: an introductory framework
6. Information communication technologies and e-tourism
7. Travel intermediaries: tour operators and travel agents
8. Transporting the tourist
9. Visitor attractions
10. Tourism accommodation and hospitality services
Part 3 Managing tourist operations and communicating with the visitor
11 Human resource management in tourism
12. Tourism and entrepreneurship
13. The role of the public sector in tourism
14. Marketing tourism
15. Marketing tourism destinations
Part 4 The impact of tourism
16. Economic impacts
17. Social and cultural impacts
18. Environmental impacts
19. The challenge of sustainability
Part 5 Trends and themes in the use of tourist resources
20. Urban tourism
21. Rural tourism
22. Coastal and resort tourism
23. Tourism in the less developed world
Part 6 Managing tourism activities
24. Planning and managing the tourist experience
25. Tourist health and safety: global challenges for tourism
26. Event tourism
27. The future of tourism
Part 1 Understanding tourism
1. Introduction to tourism: themes, concepts and issues
2. The evolution and development of tourism
3. Understanding tourism demand
4. Understanding the tourist as a consumer
Part 2 Understanding the tourism industry
5. Understanding and managing tourism supply: an introductory framework
6. Information communication technologies and e-tourism
7. Travel intermediaries: tour operators and travel agents
8. Transporting the tourist
9. Visitor attractions
10. Tourism accommodation and hospitality services
Part 3 Managing tourist operations and communicating with the visitor
11 Human resource management in tourism
12. Tourism and entrepreneurship
13. The role of the public sector in tourism
14. Marketing tourism
15. Marketing tourism destinations
Part 4 The impact of tourism
16. Economic impacts
17. Social and cultural impacts
18. Environmental impacts
19. The challenge of sustainability
Part 5 Trends and themes in the use of tourist resources
20. Urban tourism
21. Rural tourism
22. Coastal and resort tourism
23. Tourism in the less developed world
Part 6 Managing tourism activities
24. Planning and managing the tourist experience
25. Tourist health and safety: global challenges for tourism
26. Event tourism
27. The future of tourism
Joanne Connell is Senior Lecturer in Tourism Management, University of Exeter Business School and the author and editor of 10 books on tourism, leisure and events.
Stephen J. Page is Professor and Deputy Dean (Research), School of Tourism, Bournemouth University, UK. He is the Associate Editor of the journal Tourism Management and the author and editor of 36 books on tourism, leisure and events.
Stephen J. Page is Professor and Deputy Dean (Research), School of Tourism, Bournemouth University, UK. He is the Associate Editor of the journal Tourism Management and the author and editor of 36 books on tourism, leisure and events.
