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Economics of Strategy 5/e

作者：David Besanko, David Dranove, Scott Schaefer, Mark Shanley
原價：NT$ 1,300

ISBN：9780470484838
版次：5
年份：2010
出版商：John Wiley

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Description
Today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

The newly revised 5 edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

Table of Contents
PART ONE: ECONOMIC FOUNDATIONS OF STRATEGY.
1 Basic Microeconomic Principles.
2 Economies of Scale and Scope.
3 Agency and Coordination.
4 The Power of Principles: A Historical Perspective.

PART TWO: FIRM BOUNDARIES.
5 The Vertical Boundaries of the Firm.
6 Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
7 Diversification.

PART THREE: MARKET AND COMPETITIVE ANALYSIS.
8 Competitors and Competition.
9 Strategic Commitment.
10 The Dynamics of Pricing Rivalry.
11 Entry and Exit.
12 Industry Analysis.

PART FOUR: STRATEGIC POSITION AND DYNAMICS.
13 Strategic Positioning for Competitive Advantage.
14 Sustaining Competitive Advantage.
15 The Origins of Competitive Advantage: Innovation, Evolution, and the Environment.

PART FIVE: INTERNAL ORGANIZATION.
16 Performance Measurement and Incentives in Firms.
17 Strategy and Structure.
18 Environment, Power, and Culture.

Glossary.
Index.

David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Managemeand Strategy at the Kellogg School of Managemeat Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.

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