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Methods in Behavioral Research 12/e

作者：Paul Cozby, Scott Bates
原價：NT$ 1,160

ISBN：9789814577090
版次：12
年份：2011
出版商：McGraw-Hill
頁數/規格：425頁/平裝雙色

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內容介紹目錄作者介紹

Description
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product.

Table of Contents
Chapter 1: Scientific Understanding of Behavior
Chapter 2: Where to Start
Chapter 3: Ethics in Behavioral Research
Chapter 4: Fundamental Research Issues
Chapter 5: Measurement Concepts
Chapter 6: Observational Methods
Chapter 7: Asking People About Themselves: Survey Research
Chapter 8: Experimental Design
Chapter 9: Conducting Experiments
Chapter 10: Complex Experimental Designs
Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research
Chapter 12: Understanding Research Results: Description and Correlation
Chapter 13: Understanding Research Results: Statistical Inference
Chapter 14: Generalization
Appendix A: Reporting Research
Appendix B: Ethical Principles of Psychologists and Code of Conduct
Appendix C: Statistical Tests

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

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